7 steps to becoming a successful real estate agent

If you thought that getting your real estate license was enough to become a successful real estate agent, you’re wrong. Keeping in mind the tough competition out there, you need to work hard and make sure you stand out. Otherwise, this will quickly become everything but the fun, fulfilling, and lucrative career you imagined having. But what makes a successful real estate agent, and what should you do to beat the competition? Continue reading, and that’s precisely what you’ll find out.

Becoming a successful real estate agent is simple with our seven easy steps

Crushing it in real estate can bring you professional and financial rewards beyond what you ever thought possible. But we won’t lie – the journey to becoming a successful real estate agent is challenging and will take a lot of effort and sacrifice from your end.

Woman sitting at a desk in front of her laptop and holding her head because she is stressed out since she doesn't know how to become a successful real estate agent.
The road to becoming a successful real estate agent can be challenging and hard, but it’s completely worth it.

However, it’s not impossible to get there. We believe that anyone could build a successful career in real estate with the right approach and dedication to improve constantly. To help you do just that, we’ve consulted experts and prepared seven steps.

#1 Be client-focused and available

Even if you are working with five different clients at the same time, you need to make sure to give each one your complete and undivided attention. Otherwise, you can say goodbye to your profit as well as any potential future recommendations. Therefore, if you want to be a successful real estate agent, you must focus on relationships over sales. If you do this part well, sales will come on their own.

Always try to answer the call of a present customer if you can. Sure, there will be cases when you’re unable to get to your phone on time, but that doesn’t excuse you from not returning your client’s call as soon as you can. Think about it – there is a good chance they are dealing with a straightforward issue that can be easily resolved. If you can spare them only five minutes of your time, you will be hailed as a hero.

#2 Research and choose a quality brokerage

It is important to consider the question of which brokerage firm to join before making a definitive choice. Even though commission splits are essential, the first brokerage you work for needs to be more than just a flashy name to put on your résumé. Pay particular attention to the training and mentoring opportunities that are available. Therefore, do thorough research and find out what each one has to offer you as a new agent so you can make an informed decision about which brokerage firm is best for you. 

#3 Choose a profitable farm area

A farm area is a geographical region in which you have chosen to work as a real estate agent. This means you must give careful consideration to this decision in the earliest stages of your career. Because certain states provide more opportunities than others, you should make it a point to research the demographics and behaviors of buyers and sellers.

This will help you develop a laser-focused marketing strategy highly targeted at the appropriate audience. Remember, now is not the time to think about convenience. You can always transfer your office easily with the help of professionals experienced in long-distance commercial moving, but you can’t manipulate the market situation in an area to make it profitable and work to your advantage. 

#4 Become a pro in your area

It’s not enough to find a profitable area and expect clients to come running your way. First, you need to make a name for yourself and become recognized as a local market expert. Even though different internet real estate services brought about significant change to the sector by providing users with access to quick and free information that is both quick and free, the internet can’t provide one’s unique perspective and experiences. So make sure to sign up for the maximum number of continuing education and professional development classes you can attend

#5 Focus on creating an online brand

Using social media is a proven way to get more real estate clients. Developing a recognizable and consistent online brand makes it easier for customers to locate you on different platforms. Plus, it lends credibility to your business. Because customers increasingly follow and interact with real estate agents online, you must keep this in mind when you are posting photographs, videos, and other types of content on your social media accounts.

Phone with social media apps on it.
Nowadays, social media plays an important role in becoming successful in most fields, not just real estate.

The following are some of the most helpful suggestions for developing a successful Internet brand as a real estate agent:

  • Maintain consistency across all platforms you use. For instance, use the same profile photo and username.
  • Post interesting and appropriate content. You want to demonstrate that you are a competent professional and someone with whom your followers would be interested in collaborating.
  • Interact with your followers. This will help you build relationships with prospective clients and present yourself as someone reliable.

#6 Don’t just focus on selling

Although making a sale is the fundamental objective of any successful real estate agent, you shouldn’t make that the primary emphasis of your interactions with potential buyersEstablish a rapport with your customers to win their trust. You want your clients to feel at ease doing business with you. If purchasers believe that you have their best interests in mind, you will have a much easier time selling the house; thus, you shouldn’t make selling the home your sole priority.

#7 Implement small business systems and ideas

Lastly, this is one piece of advice that will make everything else fall into place. After all, you are effectively putting small business systems into place when you employ the abovementioned tactics. Small firms that are the most successful are structured. They adhere to rigid standards, have well-defined strategies, and, most importantly, concentrate on their customers’ requirements. So do not be reluctant to engage in new things. Just be sure to test your new processes constantly. This way, you can keep the successful ones and eliminate those that are not.

Woman sitting at a desk and showing a blueprint of a property to her clients.
Utilizing the right tools and technology will help you achieve your goal of becoming a successful real estate agent.

Final thoughts on becoming an outstanding real estate agent

We hope our seven steps help you become a successful real estate agent and a reputable expert that both your clients and colleagues can rely on. And in case you’re still working on getting your license, wait no more and reach out to certified real estate experts who’ll help you gain the necessary skills as well as improve the ones you have to become as successful and as good a real estate agent as you could be.